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A jacket not just about honoring your commitments, but wearing them on your sleeve


The Real Camo Jacket. Created from rope, boot leather, a serviceman’s metal buckle, velcro patches and the service uniforms of veterans from The Heroes Project: Charlie Linville, Brad Ivanchan, Carlos Torres and Kionte Storey.

Design by: Y/Project
Curation by: Mel Ottenberg

Sometimes, the battle is fought after the war. For the injured veterans of The Heroes Project, the transition to civilian life is a struggle faced daily. The Heroes Project empowers these veterans through mountaineering expeditions that challenge the severely wounded to redefine their personal limits post-injury. As the impossible is made possible, veterans are able to find new purpose, while igniting others to do the same. Find out more at


Equality doesn't have a finish line,

it does have a signature scent

Eau de Blood, Sweat & Tears. A one-of-a-kind fragrance infused with water, ethyl alcohol and the DNA of Kathrine Switzer, the defiant first female to officially run the once all-male Boston Marathon.

80ml unisex fragrance 

Bottle Design by: Rafael de Cárdenas / Architecture at Large

Curation by: Mel Ottenberg

Scent Creation By: 12.29

The 1968 Boston Marathon set more than bodies in motion. A 20-year-old Kathrine Switzer bucked both the rules and the patriarchy when she completed the race, a competition, which — until that point — was reserved for men.

Kathrine’s rebellious run would kick off a new era of protest in female athletics. The AAU responded by immediately banning women from all competitions with male runners. It was not until 1972 that women were officially allowed to run the Boston Marathon for the first time. Visit Kathrine’s global non-profit organization at


Some boots are made for walking

Some boots are made for standing your ground

Stonewall Stilettos. Constructed of rubber, cotton and black sparkle vinyl hand-ripped from the benches of the Stonewall Inn, the spark that ignited the modern LGBTQA movement.

Women's size 42 / Men’s size 43 (EURO)

Design by: Shayne Oliver

Curation by: Mel Ottenberg


A police raid in New York, on the night of June 28, 1969, began in infamy and ended with the infancy of the LGBTQA movement.

The place was the Stonewall Inn. Within weeks of the unwarranted raids on the bar, Stonewall gave a people their voice, and a movement its purpose. After the Stonewall riots, gay activist organizations were formed and newspapers were established to promote rights for gays and lesbians. Within three years, gay pride marches commemorating the riots would take place in New York, Los Angeles, San Francisco and Chicago. Forty years later, on June 24, 2016, President Obama designated The Stonewall Inn a national monument, the first dedicated to LGBTQA rights. Find out more at

Commitment Collection


Kathrine Switzer x Charlie Linville x Tree

Agency . Wieden + Kennedy

Director . Jihye Ku

Production Manager . Sergio Vaccaro

DP . Frances Chen + Allison Anderson

1st AC . Shaun Malkovich + Josue Loayza + Helen Cassell

Steady Cam OP . Timothy Westover

Camera PA . Aron Romanoff

Sound . Odin Redd

Gaffer . Wayne Mcelroy + Brian Sachson

Grip . Drew Droege

G&E PA . Anthony Hyman

Production Designer . Madison Hatch

Set Dresser . Steven Killian + Juan Pablo Tafur

Office PA . Radiance White

On Set PA . Chris Silvera

Driver PA . Jonathon

Talent: Charlie Linville | Kathrine Switzer | Tree

#Equinox | #CommitToSomething | #CommitmentCollection

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